The 1st Iranian Consumer Summit 2016

Wednesday, November 23, 2016 London

Sponsors

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About

Recent negotiations on lifting Iranian sanctions draw a promising picture of trade liberalization and opportunities for direct foreign investments.  The country, which has been closed for several decades to western manufacturers and retailers, might finally open its doors to its 80 million consumer market. Iran’s population is described as middle-class consumers with an appetite for western goods and brands, and a unique spending culture. Although the Iranian retail market has great growth potential and seems very lucrative, both internal and external barriers still remain, limiting foreign companies in making active investment decisions.  So what should those considering entering the Iranian retail market do – stay aside and wait for more certainty or take the risk and start exploring new opportunities to gain competitive advantage?

 

The 1st Iranian Consumer Summit 2016” will provide a unique opportunity to examine the consumer market in Iran and learn valuable lessons from those already operating and investing there. We will discuss the best ways and models to enter the market, learn how to optimize international financial transactions, evaluate legal and business risks as well as to assess consumer culture. Along with that, the summit will provide practical know-how on more detailed issues surrounding operations, distribution, HR, legal and marketing. The audience will also hear about the process of local Iranian companies’ selection for partnering, conducting due diligence and KYC procedures for ensuring long-term reliable and trustful relationships. The summit will provide a networking platform for foreign investors and corporates, both those who only now are looking to enter Iran but also those who already are operating there; as well as local Iranian manufacturing companies, distributers, legal and advisory firms.

 

Who Should Attend? 

  • CEO
  • Chairman and Board Members
  • Managing Director
  • Country Manager
  • Regional Director MENA
  • Head of International Business
  • Head of Export
  • Head of Franchise
  • Head of Retail
  • Head of Emerging Markets
  • Head of Strategy
  • Head of Global Expansion

 

From: retail, fashion, cosmetics, FMCG, online retail sectors, and logistics distribution companies, as well as banks, legal, risk and advisory firms, investment, asset and wealth management firms.

Agenda

08h55 – 09h00 OPENING ADDRESS FROM THE CHAIRMAN

09h00 - 10h00 YEAR IN REVIEW

Year in Review

  • Post sanction review: What do the remaining sanctions mean for investments and the establishment of new business?
  • The state of the game: How does the JCPOA agreement move forward?
  • The Iranian Government wants to foster ‘a climate of trust’ for foreign investors: What has been done and what is still required?
  • Dynamics of the Iranian consumer market: Companies’ performance before sanctions and nowadays. What does the five year forecast look like?
  • Challenges and difficulties of setting up a business in Iran
  • Exporting: What are the investment opportunities and what does the export economy look like?

 

Speakers

  • Clemente Cappello, CIO, Sturgeon Capital
  • Michael Khoi, Co-Founder and CEO, OrientSwiss
  • Matthew Townsend, Partner, Allen & Overy
  • Neil Wynn-Jones, Luxury and Retail Sector Specialist, E-Commerce & Consumer Directorate, UK Trade & Investment
10h00-10h20 Case Study Doing Business in Iran: Before, During and Post-Sanctions

  • Where do investment opportunities lie?
  • What changed during the sanctions?
  • Post-sanctions period: How to enter the market and expand the business?

 

Speaker

Akhtar M. Zaidi, Senior Partner, RamzCapital and Clarmond House London

10h20 - 11h00 The Financial Access to Iranian Markets

The Financial Access to Iranian Markets

  • The Iranian financial system: Overcoming structural issues while remaining compliant and within regulations
  • Working within the financial system and moving capital out of Iran
  • Exchange houses: Risky, costly but possible
  • Iranian banking system: Are financial risks transparent enough for foreign investors?
  • How does the market control the inflation rate and what are the risks for investors?

 

Moderator

Leland Rice, Editor-in-Chief, The Business Year

Speakers

  • Clemente Cappello, CIO, Sturgeon Capital
  • Michael Tockuss, Head of German-Iranian Chamber of Commerce

11H00 – 11H30 MORNING REFRESHMENT AND NETWORKING BREAK

11h30 - 12h30 Overview of the Retail Climate in Iran

Overview of the Retail Climate in Iran

  • Purchasing power before and after the sanctions
  • Profiling the Iranian consumer: Understanding their high brand awareness and consumer behaviour
  • Brand development: Maximizing your marketing mix through the variety of channels

 

Moderator

Golnar Motevalli, Iran Reporter, Bloomberg News

Speakers

  • Mohsen Kashani, Director of Operations, Interim-CEO, Caspian Mode Group
  • Afshin Vafadar, CEO, Rahbar Bazaar
  • Farnaz Hossein Zadeh, Global Portfolio Strategy Manager, BAT
  • Will Goodhand, Innovation Director, Kantar TNS
12h30 - 13h30 First Breakout Sessions | Routes to market

Building Successful Market Penetration Strategies

  • What are the successful market entry and penetration strategies?
  • Understanding local competition and brand development: Existing Iranian retail models
  • Accessing accurate market research: Resizing the consumer market: Identifying unique characteristics within Iran
  • Contingency planning: What are the risks and how to overcome them?

 

Speakers

  • MODERATOR: Leland Rice, Editor-in-Chief, The Business Year
  • Soheil Zeinall, Managing Director, Scandinavian & Iranian Chamber of Commerce
  • Farnaz Hossein Zadeh, Global Portfolio Strategy Manager, BAT
  • Cyrus Razzaghi, President, ARA Enterprise
  • Lucy Haine, International Territory Controller Asia, Debenhams

 

Expanding the Ecommerce & Internet shopping

  • E-Commerce development trends and the capacity of online retail market
  • Consumer buying pattern in online stores
  • Online payments and rules for foreign companies

 

Speakers

  • MODERATOR: Ramtin Monazahian, CEO, Bamilo
  • Nazanin Sammaknejad, CEO, Ruban
  • Mehdi Jafari, CEO, Shixon

13H30 – 14H15 LUNCH AND NETWORKING BREAK

14h15 - 15h00 A Key Success Factor: Local Partnerships
  • Identification of ethical professional and reliable local partners
  • The best approach: Reaching local partners versus dealing via MENA region
  • Conducting Due diligence and KYC procedures
  • Negotiating power of distributes: The impact on new market players
  • Establishment of long-term business relationships: Matching strategies of both sides

 

Speakers

  • Mohsen Tavakol, President and CEO, Ericsson Systems & Services
  • Lucy Haine, International Territory Controller Asia, Debenhams
  • Nigel Kushner, CEO, W Legal Limited
  • Lada Belaychuk, Associate, Business Development, Cushman & Wakefield SAS
15h00 - 16h00 PLANNING AN EFFECTIVE MARKETING STRATEGY

Planning an Effective Marketing Strategy

  • Tailoring the product and marketing campaigns to the Iranian culture
  • Segmentation of the Iranian consumers: How to reach your customer?
  • Assessing the local advertisement market
  • Social media as an advertising tool
  • Online advertising market

 

Speakers

  • Mehdi Jafari, CEO, Shixon
  • Ima Mehmanesh, Product Manager, Novonordisk
  • Nazanin Sammaknejad, CEO, Ruban

16H00 – 16H30 AFTERNOON NETWORKING BREAK

16h30 - 17h00 STRATEGY AND MITIGATING RISK

Strategy and Mitigating Risk

  • Evaluating geo-political risks that should factor in long term planning
  • Entering the Iranian market: Considering legal, financial and international compliance risks
  • Iranian cyber security landscape: What to expect and how to mitigate a cyber risk
  • Understanding risk mapping; identifying, managing and clarifying risk specific to your company and your customer
  • “Enter or Wait” approach: Risks to take or opportunities to miss
17h00 - 17h30 ROUNDTABLE DISCUSSIONS BY PRODUCT

Our product roundtables will be hosted by our speakers for the day. You can join a small intimate discussion with them and the other participants involved in specific sector over a drink. You will be able to share experiences or learn from those already involved. You are free to move tables during the session to cover those areas of most relevance to you.

Consumer Goods Fashion E-Commerce Finance and Investments

17H30 CONFERENCE CLOSE AND NETWORKING RECEPTION

Registration

Booking Dates
Tier 1
Present –
September 28th
Tier 2
September 29th –
October 28th
Tier 3
October 29th –
November 23rd
1 attendee £549 £699 £799
2 attendees £999 £1250 £1450
3 attendees £1449 £1799 £2050

*All prices are subject to UK VAT

For more information on this event, please contact our Delegate Relations Manager, Lee Talling:

DD: +44 (0) 207 124 2442 or email ltalling@newspartaevents.net

Attendance at the event is subject to New Sparta Events terms and conditions.

Venue

etc Venues – Fenchurch Street
8 Fenchurch Place
London, EC3M 4PB

Speakers

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Afshin Vafadar, CEO, Rahbar Bazaar

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Majid Sadjadi Nejad, Founding Partner, Maxima Markets & Rostam Investment Bank

cappello-photo

Clemente Cappello, CIO, Sturgeon Capital

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Akhtar M.Zaidi, Senior Partner, Clarmond House

nigel-kushner

Nigel Kushner, CEO, W Legal Limited

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Mohsen Tavakol, President and CEO, AVINANCE

neil

Neil Wynn-Jones, Luxury and Retail Sector Specialist, E-Commerce & Consumer Directorate, UK Trade & Investment

farnaz-cropped

Farnaz Hossein Zadeh, Global Portfolio Strategy Manager, BAT

lucy-haine-picture

Lucy Haine, International Territory Controller Asia, Debenhams

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Michael Tockuss, Head of German-Iranian Chamber of Commerce

photo

Will Goodhand, Innovation Director, Kantar TNS

Nazanin Samaknejad

Nazanin Sammaknejad, CEO, Ruban


soheil-zeinali

Soheil Zeinali, Managing Director, Scandinavian&Iranian Chamber of Commerce

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Leland Rice, Editor-in-Chief, The Business Year

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Golnar Motevalli, Iran Reporter, Bloomberg News

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Lada Belaychuk, Associate, Business development, Cushman & Wakefield SAS

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Mohsen Kashani, Director of Operations, Interim CEO, Caspian Mode Group


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Ramtin Monazahian, CEO, Bamilo

townsend_matthew-photo

Matthew Townsend, Partner, Allen & Overy

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Ima Mehmanesh, Product Manager, Novonordisk

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Liam Halligan, Editor at Large, bne IntelliNews

cyrus-photo

Cyrus Razzaghi, President, ARA Enterprise

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Charles Blackmore, CEO, Audere International Ltd

In association with

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Supported by

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Event Partners

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Sponsors

Print

Sturgeon Capital

Sturgeon Capital, leading and award winning investment manager, was founded by Clemente Cappello in 2005 and as a result the firm has amassed more than a decade’s worth of experience in investing in the New Silk Road. The firm is entirely independent, and is completely management owned. Sturgeon Capital manages circa $75m across three funds; Sturgeon Iran Fund, Sturgeon Central Asia Balanced Fund & Sturgeon Central Asia Equities Fund (UCITS IV). We work alongside sophisticated and well established local brokers and investment banks (for example Mofid, Iran’s largest brokerage) during our holistic investment process. This ensures we always have best in class ‘on-the-ground’ coverage and research, which further strengthens our investment methodology and philosophy. Existing Sturgeon investors represent a highly diverse cross-section, including major European financial institutions, family offices and HNWIs.

If you are interested in sponsoring this event, please contact our Commercial Manager, Charles Osborne at cosborne@newspartaevents.net or + 44 (0) 207 124 2436

In association with

bne

Supported by

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Event Partners

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mea_high_res_logo proud-to-support-shopping_is_great_flag_blue_cmyk_excp british-iran-chamber-logo

Partners

IN ASSOCIATION WITH

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bne IntelliNews

SUPPORTED BY

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Department for International Trade

EVENT PARTNERS

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Norwegian Iranian Chamber of Commerce (NICC) British Iran Chamber of Commerce Scan-Iran Chamber of Commerce
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The Middle East Association Department for International Trade Iran Investor Group

MEDIA PARTNERS

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If you are interested in discussing Media Partnerships, please contact our Marketing Manager, Tannaz Rastegar at trastegar@newspartaevents.net or + 44 (0) 207 124 2445

Media Partners

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